Slides from past SCORE St. Paul workshops are indexed by Workshop topic.

Scroll down the index listing to find the workshop topic and click on the listing.  Clicking on the top slide will open a pdf file containing the slides from that workshop.

Learning Program Index

21 Question Success Plan by Bob Voss

Anatomy of a Website by Lisa Zufall

Blogging for Business by Kate Liebfried

The Brand of You by Kelly Lucente

Business CPR by Sarah Kowal

Business Model Canvas by Leon Tyler

Choosing the Right Entiry for Your Business by John Provo

Credit Best Practices by Bryan Rogers

Cybersecurity by Mike Johnson

Digital Marketing - Graphic Design by Lisa Zufall

Finance Basics by Andrew Greenseid

Five Steps to Launch Your Website by Lisa Zufall

Google AdWords by Ben Theis

Guerilla Marketing 101 by Sarah Kowal

Guerilla Marketing 102 by Sarah Kowal

Leasing & Real Estate by Tiffany Brace

Let's Get Social by Lisa Zufall

Leveraging LinkedIn for Your Professional Development by JoAnne Funch

Makin' Money While You Sleep by Lisa Zufall

Master Your Marketing Messaging by David Dubé

On-line Resources JJ Hill & Ramsey County by Jessica Huffman and Charles Mosner 

Personal Selling Skills by Bob Voss

Quickbooks & Basic Finance Overview by Shandel Spader

Simple Steps to Start Your Business Series - Module 1 - Startup Basics by Leon Tyler

Simple Steps to Start Your Business Series - Module 2 - Business Concept by John Channon

Simple Steps to Start Your Business Series - Module 3 - Marketing Plan by Harry Miller

Simple Steps to Start Your Business Series - Module 4 - Financial Projection by Bryan Boldt

Simple Steps to Start Your Business Series - Module 5 - Funding Sources by Joe Folsom

Small Business Insurance by Beth Jones

Small Business Tax Workshop – Basics & Hands on Workshop by Ruth Ann Michnay

Take Control of Your Marketing by Joan Funch

Web Driven Lead Generation by Lisa Zufall

Website Cybersecurity by Duane Coleman

What Makes a Bank Tick? by Hillary Combs-Orgeman

You Are The Visionary by Sarah Kowal

 

21 Question Success Plan 

by Bob Voss

A well thought out business plan identifies areas of opportunity, items that will strengthen your decision making, and give you greater confidence that your business idea is a good one. This workshop is an easy to use guide to business planning, increased comfort in building a plan and improved chances of success. In the end, you’ll learn building a business plan isn’t as complex as you might think!.

The slides for this presentation are available. Click here.

Anatomy of a Website

by Lisa Zufall

How much is your current website costing you?
Have you met someone or heard of a business and went to check out their website and suddenly felt underwhelmed and questioning their legitimacy? On the flipside, have you gone out to a website and before you knew it you were signed up to their emails and buying their products/services? What was the difference? What happened? Today, we are more digital in our research and more finicky about the businesses we do business with. In this workshop we will uncover the 7 ingredients that your website must have in order to compete in today’s digital marketplace. This workshop will breakdown each of the must haves to turn your website from ordinary to extraordinary.

The slides for this presentation are available. Click here.

Blogging for Business

by Kate Liebfried

If you're like many small business owners, you've probably been told, "Start a blog! It's a great marketing tool." But where do you begin, and how do you make sure your blog is actually effective? Blogging for Business will teach you how to set up your blog, where to find free images, how to write engaging content, and how to capture your writing "voice." The class will also explore how to generate ideas for blog topics and work them into a consistent blogging schedule . Above all, this class will show you how to have fun with your blog, so it won't feel like "just another chore.

The slides for this presentation are available. Click here.

The Brand of You 

by Kelly Lucente

The hard truth is, no matter what you do, there’s someone else who does the exact same thing. And, if you’re marketing your business on the internet, there are likely LOTS of people who do the exact same thing, selling to the exact same people. So how do you stand out from the crowd? The question is, what makes you DIFFERENT? Key Takeaways: The Power of 3: Image + Voice + Promise. What to ask yourself before you enter a room. Resources to find out where you show up online. Why personal brand is such a big deal. How you can influence others' perception of you. 

The slides for this presentation are available. Click here.

Business CPR First Slide

Business CPR

by Sarah Kowal

The pulse of your business, whether high or low, is a symptom of a potential terminal threat.  Sarah Kowal, of Right Now Enterprises, will walk you through the diagnostics, prevention, quick fixes and occupational therapy for your business.  You will also learn how to read your own charts.

The slides for this presentation are available.  Click Here.

Business Canvas First Slide

Business Model Canvas

by Leon Tyler

Whether you are planning a new business, reengineering an existing business, developing a new product line, or expanding into a new market; business modeling is an important tool in the planning process. In this workshop, you'll learn about the importance of business modeling, the functional parts of the Business Model Canvas and how to apply these principals to your business or product idea.
The slides for this presentation are available.  Click Here.

Canva 1.0 First Slide

Digital Marketing - Graphic Design

by Lisa Zufall

This FREE Canva 1.0 workshop was created to help you unleash your inner creative artist. Lisa will give you a tour of Canva.com and explain the “need to know” sections.  From there, we will create a Facebook ad together in class, so bring your laptop. This workshop is a hands-on Canva training for beginners.

The slides for this presentation are available.  Click Here.

Choosign the Right Entity for Your Business

by John Provo

Choosing the right entity is an important step in starting a new business. Your decision will impact control over key decisions, access to outside capital, liability for debts, taxes and a host of other factors. The entity you choose should support your business’ financial and strategic goals.  This program will examine the pros and cons of each entity type, and help you understand the key factors to consider in choosing the right entity for your new business.  

The slides for this presentation are available. Click here.

Credit Best Practices

by Bryan Rogers

Your credit report serves as your financial reference to companies and lenders and can have a significant impact on the options you have when seeking funding for your business. When you apply for business credit, your personal credit will be a major factor into whether you will receive credit and how much you’ll pay for it.

In this workshop we’ll explore the dynamics of credit including credit reporting, personal & business creditworthiness, how credit reporting works, the benefits to small business in credit reporting, the risks from credit scams and, strategies to build or improve your credit!

The slides for this presentation are available. Click here.

Cybersecurity First Slide

Cybersecurity

by Mike Johnson

Cybersecurity issues can impact any company, but smaller organizations are often at most risk because they are least able to respond to attacks but are still targets for the bad guys.  This session will help business owners and managers understand the risks they face, and provide guidance for getting started and improving security effectiveness.

The slides for this presentation are available. Click here.

Finance Basics

by Andrew Greenseid

Wouldn’t you love to get a better understanding of the basics of finance without going into a frenzied state of confusion?

In this foundation workshop you’ll get a terrific overview of the three financial statements: income statement, balance sheet, and cash flow. Learn how they work together and what information each is able to provide. Understand how they are able to describe the activity and health of yours or any business.

The slides for this presentation are available. Click here.

Five Steps to Launch Your Website

by Lisa Zufall

You put in all that time and investment to create this new shiny website that nails your business. You are over the moon excited about it. Then months go by and you still haven’t told anyone or announced it on any of your social media channels, why? These 5 steps to launch will give you to tools to gain maximum traction and momentum in your business. We will walk through the 5-steps of promoting a website, so you can capitalize on massive visibility and leverage your new site to your advantage.

The slides for this presentation are available. Click here.

Google AdWords

by Ben Theis

While social media and SEO are great strategies (that you should be implementing) a third option is paying off for many— advertising online via Google AdWords and PPC (pay-per-click) platforms. Discover if and why you should be using Google AdWords. Learn how to get started and run your campaigns.

The slides for this presentation are available. Click here.

Geurilla Marketing 101 First Slide

Guerilla Marketing 101

by Sarah Koval

Don’t know how to expand your audience? Not sure how to get past the gatekeepers to your potential clients? Don’t know where to start? Have you ever attended a trade show or networking event and came away thinking, “Well, that was a waste of time!”? This workshop provides new ammunition for creating and maximizing marketing opportunities, no matter who your audience.  

The slides for this presentation are available. Click here.

 
 

Guerilla Marketing 102

bySarah Kowal

A follow up to Guerilla Marketing 101, Sarah Kowal of Right Now Enterprises takes you through the actual nuts and bolts of the online free or cheap marketing tools for your business:  LinkedIn, IFTTT, Survey monkey, Mail chimp, Facebook, and more.

The slides for this presentation are available. Click here.

Leasing & Real Estate

by Tiffany Brace

When should I move my business out of my house?  When should I start looking for space?  How do I find an agent to help me find space? What do I need to have ready to discuss with an agent, property owner, and/or management?  This session helps answer these questions and more!

The slides for this presentation are available. Click here.

Let's Get Social

by Lisa Zufall

Are you EVERYWHERE? Are you NOWHERE? Are you posting DAILY?  Are you barely posting at all? What is the right amount?  What channel(s) should you be on and what should you be saying?

Have you ever wondered how some are capitalizing on social media and wondering how you can do that too? This workshop will help you gain clarity on where you should show up, how often you should post and what you should say. We’ll set some targets, we’ll identify some goals and we’ll get the ball-rolling.  You will gain some great insights and direction that will calm your nerves and give you clarity in managing your social media efforts.

The slides for this presentation are available. Click here.

Leveraging LinkedIn For Professional Development 

by JoAnne Funch

Are you a B2B business? How are you utilizing LinkedIn to grow?  If you’re not, or you’re a dabbler, or you’re not sure what to do with your LinkedIn account, this workshop is for you. You will learn why you should spend time on LinkedIn, how to build a targeted network and how to leverage that network for better results. 

The slides for this presentation are available. Click here.

Makin' Money While You Sleep

by Lisa Zufall

Ever heard of affiliates? Affiliate Marketing? Affiliate Money?  Online Affiliate marketing really took off during blogging boom, and now most savvy business owners are taking advantage of this high-tech money making machine.  Imagine people sending streams of warm leads your way daily. How would that impact your business, how would that impact your wallet? In this presentation, we will explain affiliate marketing and how you can jump on this train and start makin’ money in your sleep.  

The slides for this presentation are available. Click here.

Master Your Marketing Messaging

by David Dubé

In this workshop, we'll be discussing how to craft your marketing messaging in order to turn your possible prospects into your perfect customers. We will be breaking down the structure of the sales process in order to understand the effectiveness of the right marketing message. How your messaging must breakthrough the belief structures of your potential customers in order for them to come up with a decision to give you their money. Then we will walk through the process of testing your messaging to make sure it converts.

The slides for this presentation are available. Click here.

On-line Resources JJ Hill & Ramsey County

by Jessica Huffman and Charles Mosner

This workshop will provide you with an overview of some of the most important research tools available including; SimplyAnalytics, IBISWorld, A-to-Z Databases and ReferenceUSA. You’ll walk away understanding what each is, where they fit in your business building effort and your options to use these powerful resources.

The slides for this presentation are available here.

Quickbooks & Basic Finance Overview

by Shawndel Spader

Learn the importance and best practices of setting up your bookkeeping for success from the very beginning. Equip yourself with a solid base for staying compliant and knowing the financial status of your business.  Managing your income and expenses  Knowing and understanding your numbers is a key component of your business success.  This is a great overview with some clear guidance from one of our communities most experienced business accounting executives. And, it’s at no charge!

The slides for this presentation are available. Click here.

Personal Selling confidence First Slide

Personal Selling Skills

by Bob Voss

Come join us as Bob Voss, a serial entrepreneur and leader, shares his insights and experience to help break through and define a personal selling model that works for you. In this workshop you’ll learn five simple steps that can help you overcome the fear of selling, lead to increased sales and ultimately, more money in your pocket.

The slides for this presentation are available. Click Here.

Simple Steps - Module 1 First Slide

Simple Steps for Starting Your Business - Module 1 - Startup Basics

by Leon Tyler

This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

The slides for this presentation are available. Click here.

Simple Steps for Starting Your Business - Module 2 - Business Concept

by John Channon

The second workshop in the Simple Steps series focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept workshop, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

The slides for this presentation are available. Click here.

Simple Steps - Module 3 First Slide

Simple Steps for Starting Your Business - Module 3 - Marketing Plan

by Harry Miller

The third workshop  in the Simple Steps series helps you get clarity on who your customer is, your specific features and benefits, your competition, your value proposition and a foundation for your go to market strategy. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.

The slides for this presentation are available. Click here.

Simple steps Module 4 First slide

Simple Steps for Starting Your Business - Module 4 - Financial Projection

by Bryan Boldt

The fourth workshop in the series uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information.

The slides for this presentation are available. Click here.

Simple Steps Modele 5 First Slide

Simple Steps for Starting Your Business - Module 5 - Funding Sources

by Joe Folsom

The final workshop in the series offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C's of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. At the end of the series, you have all of the tools necessary to decide whether or not to launch your small business

The slides for this presentation are available. Click here.

Small Business Insurance

by Beth Jones

This is a basic class to promote the understanding of the different insurance coverages that are available to business owners.  This workshop covers property, liability, auto, workers compensation, umbrella and then some very specialized coverages such as Employment Practice Liability, Data and Cyber Breach, Third Party Discrimination coverage and more.

The slides for this presentation are available. Click here.

Small Business Tax Workshop – Basics & Hands on Workshop

by Ruth Ann Michnay

Learn the importance and best practices of setting up your bookkeeping for success from the very beginning. Equip yourself with a solid base for staying compliant and knowing the financial status of your business.  Managing your income and expenses  Knowing and understanding your numbers is a key component of your business success.  This is a great overview with some clear guidance from one of our communities most experienced business accounting executives. And, it’s at no charge!

The slides and handouts for this presentation are available. Click here.

Take Control of Your Marketing First Slide

Take Control of Your Marketing

by Joan Funch

Stop the overwhelm! You have more options today to market your business than you did just a few years ago. It can be overwhelming trying to be everywhere and still feel like you’re not making progress. This workshop will help you create a simple marketing framework to bring sanity back, at least where your marketing is concerned. 

The slides for this presentation are available. Click here.

Web Driven Lead Generation

by Lisa Zufall

Looking to have a steady flow of leads for your business but unsure of where to begin? This workshop will provide simple strategies to start growing your leads immediately, without overwhelming you with a bunch of technical stuff. Each attendee will receive assistance in mapping out their specific lead generation strategy. If you’re going to invest in being online, you should get something out of it. We're going to break-down how to figure that out for your business and how to put that lead gen in to action immediately!

The slides for this presentation are available. Click here.

Website Cybersecurity

by Duane Coleman

The presentation will inform, educate, and provide some great insights into the importance of protecting your website against cyberattacks and the mistakes made by many business owners that leave their websites vulnerable to hackers.  We’ve found that the overwhelming number of website breaches that occur are preventable and we’ve seen the business and personal impact of a breach that occur as a result.  We’ll share case studies that will provide valuable insight into the importance of website security.  We’ll also share steps that can be taken to minimize the risks.

The slides for this presentation are available. Click here.

What Makes a Bank Tick?

by Hillary Combs-Orgeman

This valuable workshop will give you the insight and foundation knowledge you need to make sound choices and understand what makes a lending institution tick when evaluating creditworthiness and terms as you seek funding.

The slides for this presentation are available. Click here.

You ARE The Visionary

by Sarah Kowal

Vision, Mission, and Guiding Principles: Done well, they are the foundation of every business decision and interaction.  They make or break your business.  They attract talent. They can even empower others to fill your shoes when you’re not there.  In this workshop, you will examine what you are committed to with your business and rework what you already have or create a first draft of your Vision, Mission, and Guiding Principles in a way that will set the groundwork for your business success.  You will look at what service or product that you provide and craft something that will open up avenues for innovation, differentiation, and interruption in your market.   

The slides for this presentation are available. Click here.