Slides from past SCORE St. Paul workshops are indexed by Workshop topic.

Scroll down the index listing to find the workshop topic and click on the listing.  Clicking on the top slide will open a pdf file containing the slides from that workshop.

Learning Program Index

Business Planning

Finance & Operations

Marketing & Business Development

Anatomy of a Website

by Lisa Zufall

How much is your current website costing you?
Have you met someone or heard of a business and went to check out their website and suddenly felt underwhelmed and questioning their legitimacy? On the flipside, have you gone out to a website and before you knew it you were signed up to their emails and buying their products/services? What was the difference? What happened? Today, we are more digital in our research and more finicky about the businesses we do business with. In this workshop we will uncover the 7 ingredients that your website must have in order to compete in today’s digital marketplace. This workshop will breakdown each of the must haves to turn your website from ordinary to extraordinary.

The slides for this presentation are available. Click here.

Are You Legit?

by Lisa Zufall

Avoid the biggest no-no’s that entrepreneurs make that instantly makes them look like scammers. If you’ve been hustling your face off this past year or two and have not made much or any progress in your business, you are probably committing one or a few of these big no-no’s.  In this workshop, dive in to these no-no’s and how to fix them so that you can kick-start 2019 attracting clients instead of scaring them away.

The slides for this presentation are available. Click here.

Are You Consistent?

by Lisa Zufall

My mom used to tell me, “You can be anything you want.”  As powerful and amazing those words are, I’m also pretty sure that’s the reason I have spent many years suffering from STS (Shiny Things Syndrome).  As a recovering STS enjoyer, I get it. Being entrepreneurial, it’s so easy to get distracted by what we want and what we want to be, that our businesses can begin to look like a schizophrenic nightmare.  In this workshop we’ll talk about it and help you get really clear on what your business is, who you are and laser focus on what you really want. So you can show up confident in what you offer and what your business is.

The slides for this presentation are available. Click here.

Blogging for Business

by Kate Liebfried

If you're like many small business owners, you've probably been told, "Start a blog! It's a great marketing tool." But where do you begin, and how do you make sure your blog is actually effective? Blogging for Business will teach you how to set up your blog, where to find free images, how to write engaging content, and how to capture your writing "voice." The class will also explore how to generate ideas for blog topics and work them into a consistent blogging schedule . Above all, this class will show you how to have fun with your blog, so it won't feel like "just another chore.

The slides for this presentation are available. Click here.

The Brand of You 

by Kelly Lucente

The hard truth is, no matter what you do, there’s someone else who does the exact same thing. And, if you’re marketing your business on the internet, there are likely LOTS of people who do the exact same thing, selling to the exact same people. So how do you stand out from the crowd? The question is, what makes you DIFFERENT? Key Takeaways: The Power of 3: Image + Voice + Promise. What to ask yourself before you enter a room. Resources to find out where you show up online. Why personal brand is such a big deal. How you can influence others' perception of you. 

The slides for this presentation are available. Click here.

Business CPR First Slide

Business CPR

by Sarah Kowal

The pulse of your business, whether high or low, is a symptom of a potential terminal threat.  Sarah Kowal, of Right Now Enterprises, will walk you through the diagnostics, prevention, quick fixes and occupational therapy for your business.  You will also learn how to read your own charts.

The slides for this presentation are available.  Click Here.

Business Development Essentials

by Harry Miller

This workshop will explore the basic components of building your business. We’ll focus on understanding who is your customer, what product or service do you want to take to market, who’s your competition and how are you unique. We’ll then look at what action plan needs to be put in place to achieve your goals, understanding basic finances and funding and what resources are available to help you in your journey. 

The slides for this presentation are available. Click here.

From Idea to Business Plan in Less Than 3 Hours

by Leon Tyler

Ever had difficulty going from a business or product idea to writing a business plan?  Ever had difficulty visualizing how all the parts fit together?  If your answer is “yes”, this workshop is for you!  Come with an Idea, Leave with a Plan.  At the conclusion of this three-hour workshop, you will be well on your way to having a complete business plan for your new business, growing your business or introducing a new product

The slides for this presentation are available. Click Here.

Choosing the Right Entity for Your Business

by John Provo

Choosing the right entity is an important step in starting a new business. Your decision will impact control over key decisions, access to outside capital, liability for debts, taxes and a host of other factors. The entity you choose should support your business’ financial and strategic goals.  This program will examine the pros and cons of each entity type, and help you understand the key factors to consider in choosing the right entity for your new business.  

The slides for this presentation are available. Click here.

Cold Calling Is Your Friend

by Lisa Zufall

In this workshop, we’ll give cold calling a good name and you’ll even work on what you’ll say. I will share my tips and tricks that have helped me get over the fear and dial the number. By the time you leave, you’ll walk away with the confidence to pick up that phone and “dial” those numbers. I’ll even share with you how to score your first list of numbers for your target market.  

The slides for this presentation are available. Click here.

Create Your Client Avatar

by Angie Weber

We have to make sales in business or we’re just running a very expensive hobby. But too often, we are spending a lot of wasted time, energy, and money focusing on the wrong people. What if you could start attracting your perfect fit client with ease?  Together in this workshop, Angie Weber will lead you through the process to find out who your perfect client is, what they want to hear, and where to find them. After taking 100’s of entrepreneurs through this process, Angie is confident that you’ll walk away from this workshop with clarity and a newfound confidence in your business and marketing.   

The slides for this presentation are available. Click here.

Credit Best Practices

by Bryan Rogers

Your credit report serves as your financial reference to companies and lenders and can have a significant impact on the options you have when seeking funding for your business. When you apply for business credit, your personal credit will be a major factor into whether you will receive credit and how much you’ll pay for it.

In this workshop we’ll explore the dynamics of credit including credit reporting, personal & business creditworthiness, how credit reporting works, the benefits to small business in credit reporting, the risks from credit scams and, strategies to build or improve your credit!

The slides for this presentation are available. Click here.

Deluxe 3 Part Series on Marketing - Session 1 - Marketing Basics

This three-part series is designed to provide you with a solid grounding on the principles of marketing and how to leverage today’s tools to drive your business success! 

This session will focus on the marketing fundamentals and give you a solid grounding on the what it takes to develop a sound marketing plan. 

The slides for this presentation are available. Click here.

Deluxe 3 Part Series on Marketing - Session 2 - Getting Your Business On-line

This three-part series is designed to provide you with a solid grounding on the principles of marketing and how to leverage today’s tools to drive your business success! 

Get a grounding on how to build an effective digital presence based on understanding your customer, your goals and how to execute a web and search engine strategy that works.

The slides for this presentation are available. Click here.

Deluxe 3 Part Series on Marketing - Session 3 - Social Media & Email Marketing

This three-part series is designed to provide you with a solid grounding on the principles of marketing and how to leverage today’s tools to drive your business success! 

Email and social media marketing can be some of the best ways stay in touch with your existing customers and reach new customers. This session will cover key tactics to leveraging these tools effectively. 

The slides for this presentation are available. Click here.

Developing Your Agricultural Business Enterprise - Module 1 - Value & Vision

Values, Vision, Mission, Business Model Canvas, Products & Services
Starting with your values, vision and aspirations we will take you through the process of developing the products/services based upon the feedback of your potential customers.  This will enable you quickly develop your value proposition and assess your opportunities

The slides for this presentation are available. Click here.

Developing Your Agricultural Business Enterprise - Module 2 - Business Resources

Resources to Guide You Through the Business Planning Process
There is a wealth of tools and resources available in today’s environment.  This session will assist you in identifying those that can guide you through the process, provide answers and enable you to develop a plan and strategy for a successful agricultural business enterprise.

The slides for this presentation are available. Click here.

Developing Your Agricultural Business Enterprise - Module 3 - Marketing

Business Planning for Farm Entrepreneurs, Market Research & Marketing Strategy
This session will guide you through the market research process, development of your marketing strategy and incorporating this information into your business plan.

The slides for this presentation are available. Click here.

Developing Your Agricultural Business Enterprise - Module 4 - Financial Planning

Financial Planning for Agricultural Entrepreneurs
We will introduce you to financial statements, how to interpret financial statements and use key financial ratios to benchmark your performance and to financial planning tools to develop your financial plans. You’ll learn more about identifying key performance measures and effectively operating your business for profitability. 

The slides for this presentation are available. Click here.

Developing Your Agricultural Business Enterprise - Module 5 - Funding Sources

Capitalization/Funding Sources, Business Structures, Operations, and Human Resources
In this final session we will cover capitalization and funding sources for your business enterprise, provide an overview of business organizational structures and operations strategy and human management.

The slides for this presentation are available. Click here.

Canva 1.0 First Slide

Digital Marketing - Graphic Design

by Lisa Zufall

This FREE Canva 1.0 workshop was created to help you unleash your inner creative artist. Lisa will give you a tour of Canva.com and explain the “need to know” sections.  From there, we will create a Facebook ad together in class, so bring your laptop. This workshop is a hands-on Canva training for beginners.

The slides for this presentation are available.  Click Here.

Five Steps to Launch Your Website

by Lisa Zufall

You put in all that time and investment to create this new shiny website that nails your business. You are over the moon excited about it. Then months go by and you still haven’t told anyone or announced it on any of your social media channels, why? These 5 steps to launch will give you to tools to gain maximum traction and momentum in your business. We will walk through the 5-steps of promoting a website, so you can capitalize on massive visibility and leverage your new site to your advantage.

The slides for this presentation are available. Click here.

Getting the Most Out of Your Office 365 Subscription

by Lisa Zufall

Streamlining your operations can be difficult when you’re a small business owner. File cabinets overflowing with paper, folders on your desktop, email box overflowing with requests, responses and junk. How do you get everything in order? How do you hire an assistant or anyone else to help you when you don’t even know where your stuff is?  This workshop will review Office 365 and the magic that awaits you.

The slides for this presentation are available. Click here.

Google AdWords

by Ben Theis

While social media and SEO are great strategies (that you should be implementing) a third option is paying off for many— advertising online via Google AdWords and PPC (pay-per-click) platforms. Discover if and why you should be using Google AdWords. Learn how to get started and run your campaigns.

The slides for this presentation are available. Click here.

Geurilla Marketing 101 First Slide

Guerilla Marketing 101

by Sarah Koval

Don’t know how to expand your audience? Not sure how to get past the gatekeepers to your potential clients? Don’t know where to start? Have you ever attended a trade show or networking event and came away thinking, “Well, that was a waste of time!”? This workshop provides new ammunition for creating and maximizing marketing opportunities, no matter who your audience.  

The slides for this presentation are available. Click here.

 
 

Guerilla Marketing 102

bySarah Kowal

A follow up to Guerilla Marketing 101, Sarah Kowal of Right Now Enterprises takes you through the actual nuts and bolts of the online free or cheap marketing tools for your business:  LinkedIn, IFTTT, Survey monkey, Mail chimp, Facebook, and more.

The slides for this presentation are available. Click here.

Just Give It Away

by Lisa Zufall

Nothing is more critical to your business and its growth than being able to grow your leads, aka a list of potential clients. If you're showing up online but you're not capturing any leads, you're wasting valuable time and money on meaningless work. You’re not alone – the hardest part for most business owners is just figuring out what a good lead gen would be for their site. That is what we are going to tackle together in this workshop! 

The slides for this presentation are available. Click here.

Know Your Numbers

by Shawndel Spader

Learn the importance and best practices of setting up your bookkeeping for success.  Equip yourself with a solid base for staying compliant and knowing the financial status of your business.  Managing your income and expenses.  Knowing and understanding your numbers is a key component of your business success.  This is a great finance overview with some clear guidance from one of our communities most experienced business accounting executives.

The slides for this presentation are available. Click here.

Leasing & Real Estate

by Tiffany Brace

When should I move my business out of my house?  When should I start looking for space?  How do I find an agent to help me find space? What do I need to have ready to discuss with an agent, property owner, and/or management?  This session helps answer these questions and more!

The slides for this presentation are available. Click here.

Let's Get Social

by Lisa Zufall

Are you EVERYWHERE? Are you NOWHERE? Are you posting DAILY?  Are you barely posting at all? What is the right amount?  What channel(s) should you be on and what should you be saying?

Have you ever wondered how some are capitalizing on social media and wondering how you can do that too? This workshop will help you gain clarity on where you should show up, how often you should post and what you should say. We’ll set some targets, we’ll identify some goals and we’ll get the ball-rolling.  You will gain some great insights and direction that will calm your nerves and give you clarity in managing your social media efforts.

The slides for this presentation are available. Click here.

Leveraging LinkedIn For Professional Development 

by JoAnne Funch

Are you a B2B business? How are you utilizing LinkedIn to grow?  If you’re not, or you’re a dabbler, or you’re not sure what to do with your LinkedIn account, this workshop is for you. You will learn why you should spend time on LinkedIn, how to build a targeted network and how to leverage that network for better results. 

The slides for this presentation are available. Click here.

LinkedIn Unleashed

by Sarah Kowal

Maybe you've noticed that LinkedIn always seems to be changing things up. Yes, it is for job seekers and recruiters.  AND it is also just as important as your business card. Demonstrating both her passion and creativity, Sarah will walk you through both profile basics as well as advanced techniques to stand out in a crowd so you can "set it and forget it". Sarah will also dive into B2B marketing hacks (she'll show you her workarounds to save money on LinkedIn Premium and other services) and LinkedIn Profinder.    

The slides for this presentation are available. Click here.

Makin' Money While You Sleep

by Lisa Zufall

Ever heard of affiliates? Affiliate Marketing? Affiliate Money?  Online Affiliate marketing really took off during blogging boom, and now most savvy business owners are taking advantage of this high-tech money making machine.  Imagine people sending streams of warm leads your way daily. How would that impact your business, how would that impact your wallet? In this presentation, we will explain affiliate marketing and how you can jump on this train and start makin’ money in your sleep.  

The slides for this presentation are available. Click here.

Master Your Marketing Messaging

by David Dubé

In this workshop, we'll be discussing how to craft your marketing messaging in order to turn your possible prospects into your perfect customers. We will be breaking down the structure of the sales process in order to understand the effectiveness of the right marketing message. How your messaging must breakthrough the belief structures of your potential customers in order for them to come up with a decision to give you their money. Then we will walk through the process of testing your messaging to make sure it converts.

The slides for this presentation are available. Click here.

On-line Resources JJ Hill & Ramsey County

by Jessica Huffman and Charles Mosner

This workshop will provide you with an overview of some of the most important research tools available including; SimplyAnalytics, IBISWorld, A-to-Z Databases and ReferenceUSA. You’ll walk away understanding what each is, where they fit in your business building effort and your options to use these powerful resources.

The slides for this presentation are available here.

Personal Selling confidence First Slide

Personal Selling Skills

by Bob Voss

Come join us as Bob Voss, a serial entrepreneur and leader, shares his insights and experience to help break through and define a personal selling model that works for you. In this workshop you’ll learn five simple steps that can help you overcome the fear of selling, lead to increased sales and ultimately, more money in your pocket.

The slides for this presentation are available. Click Here.

Quickbooks & Basic Finance Overview

by Shawndel Spader

Learn the importance and best practices of setting up your bookkeeping for success from the very beginning. Equip yourself with a solid base for staying compliant and knowing the financial status of your business.  Managing your income and expenses  Knowing and understanding your numbers is a key component of your business success.  This is a great overview with some clear guidance from one of our communities most experienced business accounting executives. And, it’s at no charge!

The slides for this presentation are available. Click here.

Search Engine Optimization (SEO)

by Ben Theis

Your business is online but how do you take advantage by driving traffic and revenue?  Discover how to get found and attract customers online. Learn the anatomy of a search engine and how Google, Yahoo, and Bing are actually analyzing your website and online presence; plus tips and tools you can use to enhance your online presence.  

The slides for this presentation are available. Click here.

Simple Steps - Module 1 First Slide

Simple Steps for Starting Your Business - Module 1 - Startup Basics

by Leon Tyler

This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

The slides for this presentation are available. Click here.

Simple Steps for Starting Your Business - Module 2 - Business Concept

by John Channon

The second workshop in the Simple Steps series focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept workshop, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

The slides for this presentation are available. Click here.

Simple Steps - Module 3 First Slide

Simple Steps for Starting Your Business - Module 3 - Marketing Plan

by Harry Miller

The third workshop  in the Simple Steps series helps you get clarity on who your customer is, your specific features and benefits, your competition, your value proposition and a foundation for your go to market strategy. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies.

The slides for this presentation are available. Click here.

Simple steps Module 4 First slide

Simple Steps for Starting Your Business - Module 4 - Financial Projection

by Bryan Boldt

The fourth workshop in the series uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information.

The slides for this presentation are available. Click here.

Simple Steps Modele 5 First Slide

Simple Steps for Starting Your Business - Module 5 - Funding Sources

by Joe Folsom

The final workshop in the series offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C's of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. At the end of the series, you have all of the tools necessary to decide whether or not to launch your small business

The slides for this presentation are available. Click here.

Small Business Insurance

by Beth Jones

This is a basic class to promote the understanding of the different insurance coverages that are available to business owners.  This workshop covers property, liability, auto, workers compensation, umbrella and then some very specialized coverages such as Employment Practice Liability, Data and Cyber Breach, Third Party Discrimination coverage and more.

The slides for this presentation are available. Click here.

Small Business Tax Workshop – Basics & Hands on Workshop

by Ruth Ann Michnay

Learn the importance and best practices of setting up your bookkeeping for success from the very beginning. Equip yourself with a solid base for staying compliant and knowing the financial status of your business.  Managing your income and expenses  Knowing and understanding your numbers is a key component of your business success.  This is a great overview with some clear guidance from one of our communities most experienced business accounting executives. And, it’s at no charge!

The slides and handouts for this presentation are available. Click here.

Take Control of Your Marketing First Slide

Take Control of Your Marketing

by JoAnne Funch

Stop the overwhelm! You have more options today to market your business than you did just a few years ago. It can be overwhelming trying to be everywhere and still feel like you’re not making progress. This workshop will help you create a simple marketing framework to bring sanity back, at least where your marketing is concerned. 

The slides for this presentation are available. Click here.

Web Driven Lead Generation

by Lisa Zufall

Looking to have a steady flow of leads for your business but unsure of where to begin? This workshop will provide simple strategies to start growing your leads immediately, without overwhelming you with a bunch of technical stuff. Each attendee will receive assistance in mapping out their specific lead generation strategy. If you’re going to invest in being online, you should get something out of it. We're going to break-down how to figure that out for your business and how to put that lead gen in to action immediately!

The slides for this presentation are available. Click here.

Website Cybersecurity

by Duane Coleman

The presentation will inform, educate, and provide some great insights into the importance of protecting your website against cyberattacks and the mistakes made by many business owners that leave their websites vulnerable to hackers.  We’ve found that the overwhelming number of website breaches that occur are preventable and we’ve seen the business and personal impact of a breach that occur as a result.  We’ll share case studies that will provide valuable insight into the importance of website security.  We’ll also share steps that can be taken to minimize the risks.

The slides for this presentation are available. Click here.

What Makes a Bank Tick?

by Hillary Combs-Orgeman

This valuable workshop will give you the insight and foundation knowledge you need to make sound choices and understand what makes a lending institution tick when evaluating creditworthiness and terms as you seek funding.

The slides for this presentation are available. Click here.

You ARE The Visionary

by Sarah Kowal

Vision, Mission, and Guiding Principles: Done well, they are the foundation of every business decision and interaction.  They make or break your business.  They attract talent. They can even empower others to fill your shoes when you’re not there.  In this workshop, you will examine what you are committed to with your business and rework what you already have or create a first draft of your Vision, Mission, and Guiding Principles in a way that will set the groundwork for your business success.  You will look at what service or product that you provide and craft something that will open up avenues for innovation, differentiation, and interruption in your market.   

The slides for this presentation are available. Click here.

Grow Your Business With Social Media

by Ben Theis

Having a website is essential but it doesn’t stop there!  Social Media is a very valuable tool to your online presence that you need to know about and be on. We will teach you about how social media can impact your business as we talk about Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and even Snapchat; as well cover social media strategy that will help you understand how to grow your presence.

The slides for this presentation are available. Click here.

Ho-Hum to OH WOW: Let's Rock UR Website

by Lisa Zufall

Here's a secret: YOU can be an online Rockstar. Having a website is THE essential marketing tool for your business. But how confident are you that your website is helping you stand out, in all the right ways? With so many resources available (hiring someone, going the DIY-route, or something in between), it's never been easier to create a website. However, there are a few critical things to consider that will make all the difference between slapping up a “ho-hum” website and creating the momentum online that will actually help you build your business.

The slides for this presentation are available. Click here.

Biz Hacks

by Sarah Kowal

Sarah will introduce you to nine game-changing online tools that will have you be the savvy one in the office. She will also show you how to intermingle these tools for amazing results that you can take back to work and home. To say more would just a spoiler.

The slides for this presentation are available. Click here.

Get More Followers and Interactions on Instagram

by Lisa Zufall

Are you struggling to get your first 100 followers? Maybe you have a few or a ton of followers but no one is responding, no one is engaging. In this free workshop, we will focus on why there’s so much buzz about Instagram right now, so you can decide whether it’s worth your time and energy. Then we’ll dive into how to create an experience for your current followers and finally, how to find and attract new followers. 

The slides for this presentation are available. Click here.

Is Consulting Right For You?

by Catherine Byers Breet

Consulting can be a GREAT way to get more money, more freedom and more fun out of life!  However, what you don’t know can really hurt you (i.e. taxes, insurance and getting paid). In this workshop, 20-year consulting veteran Catherine Byers Breet will help you figure out two critical things: 

1. Is consulting right for you? 
2. Is now the right time for you (are you ready)?

The slides for this presentation are available. Click here.

How to Be Unique without Being Weird

by Lisa Zufall

Do you find it difficult to come up with content for your blogs, emails or even social media? Does your curser sit and blink at you as you wait for inspiration to fill your head and magically flow to your fingers? Do you avoid networking events because you just don’t know what to say?  In this free workshop, you’ll learn how to find your voice and tell your story in a way that turns fans into clients. If you’re ready to show up powerfully on any platform - online or offline, confident and uniquely YOU, then this is the workshop you’ve been waiting for. 

The slides for this presentation are available. Click here.

Time Management

by Marin Adele Laukka 

How many hours a week do you spend on non-beneficial or energy-draining tasks? Where could you become more efficient or cost-effective throughout your week? What is the trick to ensuring goal-attainment WHILE enjoying the dream life you envision as a business owner?  If you would like to ensure a sustainable & authentically successful business, join me in the customization of your self-management toolkit: the goal & time inventories. This weekly accountability system allows you to collect data to back the feeling that you are (or are not) making progress toward your goals, effectively use your time, and stay aligned with your version of success.

The slides for this presentation are available. Click here.

Don't Stop Believing

by Ursula Mentjes

Sales professionals are sometimes like dieters; they binge on enormous orders and then go back to their setpoint never really breaking through to a new way of thinking about money. Sales expert Ursula Mentjes shows your staff how to break this vicious cycle of yo-yo selling to feast on a steady stream of business. Starting with the mindset, your people master how limiting beliefs limit their sales. Ursula then inspires them to act like a member of the elite 10% of sales professionals consistently hitting and exceeding their goals.

The slides for this presentation are available. Click here.