Problem: The typical fisherman’s tackle box will either have a foam pad or a compartment box to store jigs and lures. Foam pads tear easily and wear out quickly. Compartment boxes allow jigs and lures to hit each other - chipping paint and dulling hooks.
Challenge: Rose Creek Anglers set out to develop a way to organize and store the various items needed to improve the fishing experience and to help make the user a better fisherman.
Solution: Design and manufacture jig, fly and jigging spoon boxes and other accessory products that keep each item in a specific place so that expensive jigs and lures stay organized, remain in good condition, keep hooks sharp, and allow lures to be retrieved more quickly because of reduced clutter.
SCORE’s Involvement: Rich was aware that sales and marketing were areas that he had to improve if he were to build his business to the desired level. He decided to attend a SCORE outreach event at a 3M sponsored golf event in Blaine and met Wally Freier. As it worked out, Wally, who has a strong marketing background, was assigned as his mentor. Since then Rich and Wally have been focused on ways to increase sales. Wally was able to help develop a marketing plan and worked with Rich on specific sales techniques to use in developing his dealer network.
See the PDF file for this Success Story.
Business Description: Rose Creek Anglers sells several fishing-related products through specialty catalogs, retail stores and on their website. They do the basic design of each jig box which is offered in several sizes, colors and configurations. The polymer boxes and inserts are molded by a contract vendor. Stamping, assembly and custom configuration is done in-house.
The Future: Rich’s main effort is to continue to build the business for his existing products by expanding his dealer network and by getting his products known to a wider audience. He also plans to introduce a fly line holder that will better serve the purpose of a cumbersome stripping basket. This device is especially helpful to fly fishermen keeping their fly lines from being dragged downstream while fishing rivers.
Rose Creek Anglers: www.rose-creek.com
“At the very first meeting, Wally Freier provided advice on how to create an effective product sales sheet. Tapping into his marketing knowledge has been very beneficial in communicating with potential customers and strengthening existing customer relations. We are now in the process of implementing a new marketing strategy.” - Rich Femling, Owner.